Posts by Toni Mercia
How to Write Lyrics About End Of The World
You want an end of the world song that feels true and not try hard. You want the mood to be huge without collapsing into melodrama. You...
How to Write Heartland Rock Lyrics
You want lyrics that smell like gasoline, warm like a late night diner coffee, and land with a crowd singing the chorus at full voice. ...
Carlos Keyes, President/Agent at Red Entertainment Agency
Who is Carlos Keyes?
Carlos Keyes is the President and Agent at Red Entertainment Agency, a renowned talent agency that represents a di...
How to Write Lyrics About Gender Identity
Ready to write a lyric that lands like a truth bomb and not like an awkward museum exhibit? Whether you are trans, cis, nonbinary, ques...
How to Write Lyrics About Sailing And Boating
Boats, salt spray, and a chorus that slaps harder than a rogue wave. You want lyrics that feel like someone shoved a map into a memory ...
Industrial And Post-Industrial Songwriting Advice
You want music that rattles teeth and stays in the ear. You want texture so thick it could be filed as a weapon. You want lyrics that f...
Sam Watters,, President at ISLAND DEF JAM MUSIC GROUP Contact Details
Sam Watters is a renowned music industry executive who currently serves as the President of Island Def Jam Music Group, a leading recor...
Mikael Wadström, Senior A&R Manager at Universal Music Group Contact Details
Mikael Wadström is a highly respected Senior A&R Manager at Universal Music Group, one of the largest and most influential music co...
Christian Hip Hop Songwriting Advice
Yes you can be honest about your faith and still make a beat that bangs. You can rap about grace without sounding like a stained glass ...
Vinnie Fiorello, President / CEO at Paper and Plastick Contact Details
Vinnie Fiorello is a renowned music industry professional, currently serving as the President and CEO of Paper and Plastick, a record l...