Posts by Toni Mercia
How to Write Songs About Cynicism
You want to write about being fed up without sounding like a broken record or a walking meme. Cynicism in music can be a deliciously sh...
K-Pop Songwriting Advice
Welcome to the K Pop jungle with less glitter and more strategy. You want a song that survives a music show, makes a fandom scream, fit...
How to Write Lyrics About Unrequited love
So you have feelings for someone who does not feel the same way. Welcome to the oldest plot twist in human history and the source of at...
How to Write Mallsoft Lyrics
You want lyrics that smell like faux citrus air freshener, fluorescent light, and the memory of a store you once loved as a kid. Mallso...
How to Write Lyrics About Inclusion
You want your song to include people without making them feel like a prop. You want lines that land like a hug, not a lecture. You want...
How to Write Lyrics About Sadness
You want the kind of sad song that makes people cry in their cars and then blast it the next day. You want lines that land like a bruis...
Robert English, SVP Talent Relations, A&R at Cornerstone Agency
Robert English is a highly respected figure in the music industry, currently holding the position of Senior Vice President of Talent Re...
Alex Hackford, Head of A&R at SCEA/Playstation Contact Details
Alex Hackford is the Head of A&R at Sony Computer Entertainment America (SCEA)/PlayStation, a leading video game developer and publ...
Emo Songwriting Advice
You want to bleed on a chorus and still have people sing it in the car with the windows up. You want lyrics that feel like they found t...
How to Write Adult Contemporary Music Lyrics
You want songs that make people feel things in fluorescent light and on long drives. Adult contemporary music lives where grown up feel...