Posts by Toni Mercia
Chris Allen, Partner at The Collective Contact Details
Chris Allen is a renowned music industry professional who serves as a partner at The Collective, a prominent music management company. ...
How to Write British Rhythm And Blues Songs
You want a song that sounds like it was born in a damp pub at midnight and then politely refused to leave until the crowd agreed it was...
How to Write Bush Band Songs
You want songs that pull a crowd onto the floor. You want tunes that feel like an invitation and lyrics that people remember long after...
How to Write Mainstream Rock Lyrics
You want lyrics that shove speakers, start singalongs, and give fans tattoos. You want lines that feel like fist pumping and heartbreak...
How to Write C-Pop Lyrics
Want C-Pop that slaps and still sounds native? You want a chorus people sing in taxis and on the subway. You want verses that feel like...
Gumbe Songwriting Advice
Gumbe, a subgenre of Afrobeat, has taken the world by storm with its infectious rhythms, catchy melodies, and rich cultural heritage. A...
How to Write Songs About Free will
You want a song that wrestles with destiny and makes people feel seen on the subway. You want philosophy that does not sound like a lec...
Mac Cregan, Artist Manager at Brilliant Corners Artist Management
Mac Cregan is a renowned Artist Manager at Brilliant Corners Artist Management, a leading talent management company in the music indust...
How to Write Rawstyle Songs
You want a track that punches through sound systems and makes people lose their minds. Rawstyle is brutal, emotional, and theatrical. I...
How to Make Singles Music Award Managers
Ever wondered how to turn your passion for music into a career that bridges the creative with the corporate? Welcome to the dazzling an...