Posts by Toni Mercia
Beat Songwriting Advice
You make a beat that hits so hard it pulls the chorus out of someone they barely know. That is the dream. Beats are the emotional scaff...
Timothy J. Smith, Director of A&R at Sony Music Entertainment Contact Details
Who is Timothy J. Smith?
Timothy J. Smith is the Director of A&R at Sony Music Entertainment, one of the largest and most influenti...
How to Write a Song About Plant-Based Diet
Yes you can write a banger about salad. You can also write a tender ballad about an avocado, a punk rant about fake cheese, or a seduct...
How to Write Songs About Betrayal
You want a song that stings and holds up on repeat. You want a chorus that lands like a slap and a verse that looks like an evidence bo...
Hiplife Songwriting Advice
Want a Hiplife banger that gets the crowd jumping and gets shared in every WhatsApp group? You are in the right place. Hiplife blends t...
Julie Hershman, Manager day-to-day management at Brick Wall Management
Julie Hershman is a highly respected music industry professional who currently serves as the Manager of day-to-day management at Brick ...
How to Write Lyrics About Lasting love
You want a love song that does not age like a rom com poster from the early 2000s. You want lines that feel like someone who stayed awa...
Alex Seif, Manager at Union Entertainment Group, Inc.
Alex Seif is a renowned music industry professional, currently serving as a Manager at Union Entertainment Group, Inc. With his extensi...
How to Write Power Electronics Lyrics
You want lyrics that feel like a punch to the chest and a mirror to the face. Power electronics is the part of noise music that uses vo...
How to Write Chicago Blues Songs
You want a Chicago blues song that sounds like it came from a bar with sticky floors and better stories. You want gritty lines that bit...