Posts by Toni Mercia
How to Write a Song About Exotic Destinations
You want a song that smells like mango and diesel at dawn without sounding like a travel brochure. You want a chorus that makes people...
Fred Feldman, President at TRIPLE CROWN RECORDS Contact Details
Who is Fred Feldman?
Fred Feldman is the President at TRIPLE CROWN RECORDS, a renowned record label in the music industry. As a music e...
Peter Edge, President / A&R at RCA Records Contact Details
Peter Edge is a renowned music industry executive who currently serves as the President and A&R (Artist and Repertoire) at RCA Reco...
How to Write Canción Songs
You want a canción that hits like a truth bomb at three in the morning. You want a melody that feels like a memory your abuela tried to...
How to Write Ranchera Songs
You want a ranchera that hits like a tequila shot and lingers like abuela's perfume. You want a chorus your audience can shout back at ...
Umg A&R
Picture this: you’re at a neon-lit underground gig where every beat pulses like your heart on a Friday night. There’s an electric buzz ...
Mike Varney, President at Shrapnel Contact Details
Who is Mike Varney?
Mike Varney is a renowned figure in the music industry, serving as the President of Shrapnel Records, a prominent r...
How to Write a Song About Project Management
You can make project management sound emotional, hilarious, and strangely poetic. Yes even scope creep can become an earworm. This guid...
John Echevarria, Ex VP at Universal Latino Contact Details
John Echevarria is a renowned music industry executive who has made a significant impact in the Latin music scene. As the former Vice P...
Lovers Rock Songwriting Advice
You want a lovers rock song that makes people slow down, put the phone away, and remember what it felt like to be wanted. You want a gr...