Posts by Toni Mercia
Head of A&R
Picture this: You're in a buzzing, neon-lit studio where hit songs are born, and you’re at the helm as the Head of A&R, a role that...
How to Write Gospel Music Lyrics
You want words that make people stand up, cry, laugh, and sing along in a single chorus. Gospel music lives at the intersection of test...
Jessi Vaughn, Manager, A&R / Digital at Warner Chappell Music Contact Details
Jessi Vaughn is a prominent figure in the music industry, currently serving as the Manager, A&R / Digital at Warner Chappell Music....
How to Write Songs About Tradition
Tradition is not a museum exhibit. Tradition is a living, breathing vibe that shows up at family dinners, bar mitzvahs, wakes, harvest ...
Errol Ballada, Booking Agent at SKAM Artist
Errol Ballada is a prominent booking agent at SKAM Artist, a leading talent agency that represents some of the biggest names in the mus...
What Does A&R Stand For in the Music Industry
Ever wondered what those mysterious letters “A&R” stand for in the music industry? Picture this: you're jamming in your bedroom, pe...
Gothic Country Songwriting Advice
Gothic Country, a genre that combines the haunting storytelling of Gothic music with the twangy, rootsy essence of Country, offers a un...
How to Write Adult Contemporary Music Lyrics
You want songs that make people feel things in fluorescent light and on long drives. Adult contemporary music lives where grown up feel...
How to Write Songs About Rhyme
Rhyme is not a crutch. Rhyme is a superpower. Used badly rhyme sounds juvenile. Used well rhyme makes an ear full stay glued and sing a...
Remixers Granted Publishing Accidentally - Traps & Scams Every Musician Must Avoid
Quick truth. You make a killer remix. It blows up. Then you find out someone tagged you as a songwriter or handed you publishing that y...