Posts by Toni Mercia
Band Name Not Trademarked Someone Else Files First - Traps & Scams Every Musician Must Avoid
You woke up to an email that reads like bad fan mail. Someone else filed to trademark your band name and now you are suddenly the villa...
British Folk Revival Songwriting Advice
You like stories that sound like an open fire and a packed pub at once. You want songs that feel ancient and immediate. You want melodi...
How to Write Lyrics About Desire
You want the ache to feel real on the first listen. Desire in lyrics is a flashlight that reveals tiny, intimate details and hides the ...
How to Write Cape Jazz Lyrics
You want lyrics that smell like salt water and braai smoke and still hit the pocket like a trumpet solo. Cape Jazz is not a museum piec...
East Asian Songwriting Advice
Want to write hits that work in Seoul, Tokyo, Taipei, and beyond without sounding like a clueless tourist? Good. This guide is for arti...
Richard Gotteher, Partner at Blue Horizon Contact Details
Richard Gotteher is a partner at Blue Horizon, a renowned venture capital firm that specializes in investing in early-stage companies i...
How to Write Songs About Doubt
Doubt is the ugly sweater of emotion. It is uncomfortable, it bleeds through your outfit, and yet it is one of the best things you can ...
Paul Marston, DevOps Engineer at PRS for Music
Paul Marston is a highly experienced DevOps Engineer currently working at PRS for Music, a leading UK-based organization that represent...
How to Write Lyrics About Fake News
Fake news is wild. Your lyric should be wilder in a useful way. You want to entertain, land a truth, and avoid sounding like a Twitter ...
Hgow Much Do Music Managers Cost
So, you’re dreaming of the spotlight, cranking out killer lyrics with Lyric Assistant, and wondering, “How much do music managers cost?...