Posts by Toni Mercia
What Personality Traits Do Music Business Managers Have
Ever wondered what makes a music business manager tick? Picture that friend who’s equal parts smooth talker, creative mastermind, and b...
Erika Irish, Vice President at BET Networks Contact Details
Erika Irish is a highly respected and accomplished executive in the entertainment industry, currently serving as the Vice President at ...
How to Write a Song About Digital Detox
You want to write a song about digital detox that actually hits. Not a preachy lecture. Not a twee acoustic PSA. You want something tha...
Sync Licensing: From Metadata to Briefs Walkthrough
Sync licensing is where your music either gets paid like a boss or sits in a playlist that nobody ever listens to. If you want placemen...
How to Write a Song About Martial Arts
You want a song that hits like a roundhouse kick and lingers like a training scar. Whether you are writing for a fight scene, an anime ...
How to Write Songs About Tradition
Tradition is not a museum exhibit. Tradition is a living, breathing vibe that shows up at family dinners, bar mitzvahs, wakes, harvest ...
Jordan Grossman, Manager at Regime Management
Jordan Grossman is a highly respected manager at Regime Management, a leading talent management company in the music industry. With yea...
How to Write Progressive Metal Songs
You want a song that sounds like a spaceship crash landed in a cathedral and then learned to dance. Progressive metal is that beautiful...
How to Write a Song About Childhood Memories
You want the song that smells like crayons and tastes like the corner shop candy you swore you would hide. You want lines that make peo...
Mollie Lehman, Vice President of A&R at Atlantic Records Contact Details
Mollie Lehman is a highly respected and influential figure in the music industry, currently serving as the Vice President of A&R at...