Posts by Toni Mercia
How to Write a Song About Recycling And Upcycling
You want a song that gets people humming and thinking at the same time. You want a hook that makes recycling sound sexy and upcycling f...
Rennie Jaffe, VP, A&R at RELAPSE RECORDS Contact Details
Rennie Jaffe, the Vice President of A&R at Relapse Records, is a highly influential figure in the music industry. As a musician, ge...
Martin Anderson, Partner at Trekky Contact Details
Martin Anderson, a partner at Trekky, is a highly influential figure in the music industry. As a musician, getting in touch with him ca...
Artist Managers in the Music Industry
Picture this: you're in a cramped bedroom-turned-studio, armed with a half-burnt cup of coffee and a laptop loaded with beats, dreams, ...
Multi Device Music Managers
Ever wished your music library could be as well-organized as your Netflix queue on every device you own? Well, welcome to the era of Mu...
How to Write Alternative Hip Hop Lyrics
You want lyrics that smack different. You want lines that make people rewind and text three friends. You want a voice that is unmistaka...
How to Write Funk Fusion Genres Lyrics
You want lyrics that sit in the pocket and skip your spine. You want words that sync with a drummer who thinks math is flirtation. Funk...
Underground Hip Hop Songwriting Advice
This guide is for MCs who want to stop sounding like a vending machine full of tired lines. If you write bars that feel like leftovers ...
How to Write Songs About Continuation
You want a song that feels like tomorrow without pretending yesterday did not happen. A song about continuation is not a promise. It is...
Beth Roche, Analyst at VH1 Contact Details
Beth Roche is a prominent figure in the music industry, serving as an Analyst at VH1, a leading music television channel. As an analyst...