Posts by Toni Mercia
Frat Rap Songwriting Advice
You want a frat rap song that makes a whole room lose its voice for three minutes. You want something that starts as a ten person chant...
How to Write Trance Music Songs
Want to make trance that actually moves bodies and causes emotional breakdowns on dance floors? Cool. You are in the right place. This ...
Music Managers vs Music Excutives
Picture this: you're an up-and-coming songwriter with a head full of killer lyrics and dreams bigger than your favorite bassline, but y...
Dark Cabaret Songwriting Advice
You want a song that crawls into a smoky room and refuses to leave. Dark cabaret is music that wears eyeliner and a top hat while telli...
Rob Stringer, CEO Sony at Sony Music Contact Details
Who is Rob Stringer?
Rob Stringer is the CEO of Sony Music Entertainment, one of the largest and most successful music companies in the...
Rod Riley, President / CEO at Word Contact Details
Rod Riley is a prominent figure in the music industry, serving as the President and CEO of Word Entertainment, a leading Christian musi...
How to Write Songs About Stars
So you want to write a song about stars. Good choice. Stars are emotionally generous. They give you wonder, yearning, loneliness, hope,...
How to Write Songs About Rhyme
Rhyme is not a crutch. Rhyme is a superpower. Used badly rhyme sounds juvenile. Used well rhyme makes an ear full stay glued and sing a...
How to Write a Song About Puns And Wordplay
Puns are verbal fireworks. They snap, they fizz, they make people roll their eyes and then text a screenshot to their group chat. A son...
Video Game Music Songwriting Advice
You want music that makes players feel like heroes while also not crashing their console. You want melodies that stick to a gamer brain...