Posts by Toni Mercia
Best Cities for Music Managers
Ever wondered where the perfect blend of creative energy and industry clout meets to launch the next big music sensation? Picture a cit...
Top 10 Music Artist Managers
When you’re on the cusp of your big break, you might be wondering how some musicians seem to have a mysterious magic behind their meteo...
How to Write Lyrics About War Stories
You want a song that punches the chest and opens the throat without sounding exploitative. You want detail that lands like shrapnel but...
How to Write Brutal Death Metal Lyrics
You want lyrics that hit like a power tool in a horror movie. You want guttural lines that sit perfectly on blast beats. You want image...
Honky Tonk Blues Songwriting Advice
Understanding the Honky Tonk Blues Genre
The Honky Tonk Blues is a subgenre of country music that originated in the 1940s and 1950s. It...
Mastin Kipp, CEO / Partner at Love Yourself Contact Details
Mastin Kipp is a renowned American author, speaker, and entrepreneur. He is the CEO and Partner at Love Yourself, a personal developmen...
Julie Greenwald, Chairman / COO at Atlantic Records Contact Details
Julie Greenwald is a highly respected and influential figure in the music industry, currently serving as the Chairman and Chief Operati...
Nigel Hagan, Vice President Marketing at VH1 Contact Details
As a musician, getting in touch with industry professionals like Nigel Hagan, Vice President Marketing at VH1, can be a game-changer fo...
How to Write Noise Music Songs
You want to make sound that jolts people awake. You want textures that feel like a revelation or a mild assault depending on how caffei...
Hong Kong English Pop Songwriting Advice
So you live in Hong Kong and want to write English pop that actually connects. You want hooks that stick, verses that feel like a late ...