Posts by Toni Mercia
How to Write Olympic Hymn Lyrics
You want words that land like a flag being raised. You want phrases that feel both majestic and human. You want lines that sound right ...
How to Write Songs About Empathy
You want listeners to feel seen, not lectured. You want songs that make someone nod in a subway and then text their friend because some...
Manager Still Commissions After Being Fired - Traps & Scams Every Musician Must Avoid
You fired your manager. You expected relief. Instead you get invoices, shady emails, and automatic percentage cuts on new checks. This ...
Rob Sutcliffe, Director at Eye Industries Contact Details
Rob Sutcliffe is a prominent figure in the music industry, serving as the Director at Eye Industries, a leading music production compan...
How to Write Lyrics About Theater And Performance
You want a song that smells like grease paint and tells a story with one breath. You want lyrics that make someone in the cheap seats f...
Bundling Clauses That Crush Your Per-Unit Rate - Traps & Scams Every Musician Must Avoid
If a contract smells like free merch and mystery math, it probably is a bundling trap. You loved the shiny offer. You imagined vinyl, a...
Daniel Werner, Vice President of A&R at Universal Music Group Contact Details
Daniel Werner is a renowned music industry executive who currently serves as the Vice President of A&R at Universal Music Group. Wi...
Music Managers Applications
Ever wondered how your Spotify playlists and TikTok vines could morph into a full-blown music career? Enter the world of Music Managers...
James Whitney, Music Producer at 300 Entertainment Contact Details
James Whitney is a renowned music producer and industry expert who currently holds the position of Music Producer at 300 Entertainment,...
Richard Cohen, Partner/Manager at Foundations Music Contact Details
Richard Cohen is a renowned music industry professional who serves as a Partner and Manager at Foundations Music. With years of experie...