Posts by Toni Mercia
How to Write a Song About Midlife Crisis
You want a song that lands hard and makes people laugh or cry or both at the same time. Midlife crisis songs are emotional speedboats. ...
How to Get Noticed by a Record Label on Instagram
Picture this: you're a talented musician with killer lyrics and a vibe so unique that record labels practically throw business cards at...
Record Label Contact
Ever imagined your songs blasting out on radio waves or streaming across the globe, and thought, “Hey, maybe a record label could help ...
Craig Aaronson, President at Sire (CA) Contact Details
As a musician, getting in touch with industry professionals like Craig Aaronson, President at Sire Records, can be a game-changer for y...
How to Write World Fusion Lyrics
You want lyrics that sound like the world without sounding like a tourist with a phrasebook. You want lines that hold cultural weight, ...
Is a Senior Vice President of Marketing at Provident Music, You Oversee a Team of Produc Managers
Picture this: it's a lively Tuesday afternoon at Provident Music, and you, a Senior Vice President of Marketing, are not only rocking t...
How to Write Lyrics About Joy
Joy is not a smile you paste on. It is a world you invite the listener into. If your lyric sounds like an emoji caption, it will land l...
Gene Rumsey, GM at Concord Music Group Contact Details
Gene Rumsey is the General Manager at Concord Music Group, a leading independent record label and music publisher. With a career spanni...
Tony Ogborn, Booking Agent at Popular Music
Tony Ogborn is a renowned booking agent at Popular Music, a leading talent agency that represents some of the biggest names in the musi...
Tips for Music Managers
Ready to jump into the wild world of music management? Whether you’re an aspiring manager looking to launch the next big sound or a mus...