Posts by Toni Mercia
How to Write New Jersey Sound Lyrics
You want lyrics that smell like boardwalk salt, cheap cologne, and a bossy saxophone. You want characters who wear grease on their palm...
How To Write An Alternative Song
You want a song that feels like a bruise and a revelation at the same time. Alternative music lives in contradiction. It wants to be ra...
Corrido Songwriting Advice
You want a corrido that makes abuelita cry, el barrio sing, and your cousin ask for the lyrics on his notes app. A corrido is a story t...
10 Song Structures That Don’t Suck
You want structure that carries emotion and makes listeners stay, stream, and sing along. This guide hands you ten song shapes that wor...
Maureen Kenny, SVP of A&R at Atlantic Records Contact Details
Maureen Kenny is a highly respected and influential figure in the music industry, serving as the Senior Vice President of A&R at At...
How to Write Post-Bop Lyrics
You want lyrics that breathe with complex chords and feel like a late night conversation with a sax player who knows your secrets. Post...
How to Write Lyrics About Civil rights
You want lyrics that matter and do not sound like a bad history essay or an edgy tweet gone wrong. You want to move people, tell truth,...
How to Write Bulerías Lyrics
You want lyrics that sit inside the compás and make the tablao stand up and stare. Bulerías are fast, cheeky, and dangerous in the best...
Universal Music Group Email
Have you ever dreamed of your lyrics lighting up the airwaves while you casually hit "send" on an email? Welcome to the wild and electr...
John Echevarria, Ex VP at Universal Latino Contact Details
John Echevarria is a renowned music industry executive who has made a significant impact in the Latin music scene. As the former Vice P...