Posts by Toni Mercia
How to Write Freakbeat Songs
You want a song that sounds like someone stole a transistor radio, fed it espresso, and let it loose in a sweaty mod club. Freakbeat is...
How to Write Lyrics About Loyalty
You want lyrics that make people nod, cry, and call their ride or die immediately. Loyalty is a heavy word that can be sentimental, sav...
How to Write Folk Pop Lyrics
You want songs that feel like a late night porch confession but stick in a playlist next to the pop hits. You want language that is pla...
Amanda Case, Owner & Booking Agent at AIC Entertainment
Amanda Case is a renowned booking agent and owner of AIC Entertainment, a prominent entertainment agency that specializes in connecting...
Dark Ambient Songwriting Advice
As a musician, you're likely no stranger to the allure of dark ambient music. With its haunting soundscapes and atmospheric textures, i...
How to Write Lyrics About Dependence
You want a lyric that feels true and uncomfortable in the best way. Dependence is messy. It is sticky. It is the thing you pretend is n...
Kevin Huvane, Managing Partner at Creative Artists Agency, Inc.
Kevin Huvane is a renowned entertainment industry executive who currently serves as the Managing Partner at Creative Artists Agency, In...
How to Write Lyrics About Stress Management
You want a song that helps people breathe but also bangs in the headphones. You want words that sound honest instead of Pinterest thera...
Music Producer Managers
Ever wondered how some of your favorite beats get turned into chart-topping bangers while everything behind the scenes seems to run lik...
Toná Songwriting Advice
If Toná were your songwriting coach they would tell you the truth and make it weird enough that you remember it. This guide collects To...