Posts by Toni Mercia
Managers Who Stole Money From Music
Ever wondered how some music managers managed to pull off the ultimate bandit act, making off with what should have been hard-earned ro...
How to Write Songs About Rural life
You want a song that smells like diesel, fresh cut hay, and the last good beer at a county fair. You want lines that make people who gr...
Carlyn Kessler, Radio/Promotions at Red Light Management Contact Details
Carlyn Kessler is a highly respected and influential figure in the music industry, currently holding the position of Radio/Promotions a...
How to Write Minimal Wave Songs
You want a song that feels like a neon sign in a rain soaked alley. You want sparse synth lines, drum machine ticks that sound like som...
Mike Borchetta, President at Lofton Creek Contact Details
Mike Borchetta is a renowned music industry executive who currently serves as the President at Lofton Creek Records, a Nashville-based ...
How to Write Banda Songs
You want a banda song that slaps in the club and makes abuela cry in the living room. You want a chorus that the whole party can sing, ...
How to Write Bouncy Techno Songs
You want a track that makes people bounce, not just nod politely while checking their phone. Bouncy techno is that rare breed of club m...
No Right To Approve Tour Support Spending - Traps & Scams Every Musician Must Avoid
If someone told you to trust them with the band credit card and said you did not need to worry, they are asking to be allowed to throw ...
How to Write Avant Punk Lyrics
You want to make words punch, puke, seduce, and piss people off in the best possible way. Avant punk lyrics are angry and tender, abstr...
Christina Conarroe, Manager Vh1 Sales Strategy at VH1 Contact Details
Christina Conarroe is a highly influential figure in the music industry, currently holding the position of Manager Vh2 Sales Strategy a...