Posts by Toni Mercia
Swing Music Songwriting Advice
Want to write swing songs that make people stomp, tap, and maybe kiss in a dimly lit club? Good. You are in the right place. This guide...
Dana Haddad, V.P A&R at Wild Justice Music Contact Details
Dana Haddad is a highly respected and influential figure in the music industry, currently serving as the Vice President of A&R at W...
Verbal Side Letters Never Executed - Traps & Scams Every Musician Must Avoid
One minute they promise you a placement, the next minute they remember you as another person they once knew. You get a glossy text that...
Megan McKenna, Manager Research and Planning at VH1 Contact Details
Megan McKenna is the Manager of Research and Planning at VH1, a popular American cable television network that is owned by ViacomCBS. A...
How to Write Songs About Sentiment
Sentiment is cheap when it is vague. Sentiment is priceless when it is specific enough to make a stranger cry in a grocery aisle. This ...
How to Write Road Rap Songs
You want bars that sting like gravel in the mouth and hooks that stick to the pavement. Road rap is the sound of streets telling their ...
How to Write R&B & Soul Songs
You want velvet melodies that land on the first spin. You want lyrics that feel like a private conversation with perfect timing. You wa...
How to Write Songs About Gratitude
Gratitude songs are underrated emotional landmines. They make people cry in the grocery store. They make old friends text you a heart e...
Josh Rosenfeld, President at Barsuk Contact Details
Josh Rosenfeld is the founder and president of Barsuk Records, an independent record label based in Seattle, Washington. Founded in 199...
Mike Borchetta, President at Lofton Creek Contact Details
Mike Borchetta is a renowned music industry executive who currently serves as the President at Lofton Creek Records, a Nashville-based ...