Posts by Toni Mercia
How to Write Lyrics About Video Games
You want to make a song that speaks to gamers without sounding like a walking wiki entry. You want lines that land like a headshot and ...
How to Write Songs About Control
You want a song that makes people feel held or freed depending on the beat. You want lyrics that smell like power or resistance. You wa...
Big Joe, Manager at Diplomat Contact Details
Who is Big Joe, Manager at Diplomat?
Big Joe is a renowned manager at Diplomat, a leading talent agency that represents some of the bi...
How to Write Brazilian Phonk Lyrics
You want lyrical heat with a dusty vibe and Brazilian spice. You want lines that sit on top of rattling 808s and kick like a rule break...
Morna Songwriting Advice
You want a morna that feels like salt on the tongue and sunlight through a cracked window. You want the lyric to smell of the sea and t...
Margaret Tomlin, Director, A&R at Sony Music Nashville Contact Details
Margaret Tomlin is a highly respected and influential figure in the music industry, currently serving as the Director of A&R at Son...
How to Write a Song About Online Communities
You want a song that feels like a server room with a stage built inside it. You want lyrics that namecheck the rituals, the jokes, the ...
Reductionism Songwriting Advice
As a songwriter, you're likely no stranger to the feeling of being overwhelmed by the sheer number of ideas, emotions, and themes you w...
How to Write Geek Rock Songs
You want songs that make fans fist pump at a con and sing along in a basement bar at 2 AM. Geek rock is the music that wears a cape, ca...
Music Managers Conference
Imagine a space where creativity meets strategy, where the raw passion of music collides with expert management tactics, and where tomo...