Posts by Toni Mercia
Paul Riley, Booking Agent at Popular Music
As a musician, getting your foot in the door of the music industry can be a daunting task. One of the most important people you'll need...
How to Write Baul Songs
You want a Baul song that carries the dust of the road and the light of something restless inside. You want words that feel like a pray...
Marcia Martin, VP at Reference Recordings Contact Details
Marcia Martin is the Vice President at Reference Recordings, a renowned independent classical music record label based in San Francisco...
How to Write a Song About Personal Branding
You want a song that sounds like you and sells who you are without sounding like an ad. Yes you. The one who posts late night demos, an...
How to Write Songs About Battle
You want a song that feels like armor and a torch at the same time. Whether you are writing about literal combat or the kind of fight t...
Jordan Berliant, Partner at Collective [The] Contact Details
Jordan Berliant is a partner at Collective , a leading music management company that represents some of the most talented artists in th...
How to Write Kwela Lyrics
Kwela is a street born groove that whistles joy, mischief, and escape. It began in South African townships in the mid 1900s as a mobile...
How to Write Zamrock Lyrics
You want lyrics that sound like Zambia 1974 in a sweaty club but still hit like a modern anthem. Zamrock is gritty, psychedelic, funky,...
Erica Hessel, Client Service Representative at VH1 Contact Details
Who is Erica Hessel?
As a Client Service Representative at VH1, Erica Hessel plays a crucial role in connecting musicians with the righ...
How to Write Proto-Prog Songs
You want music that sounds like a vinyl time machine crashed into a philosophy lecture. You want weird meters that feel human, melodies...