Posts by Toni Mercia
How to Write Songs About Unity
You want a song that brings people together. You want lines that sound like they were written on a protest sign and also like a hug. Yo...
Atlantic Records Address
So, you've been scouring the web for the ultimate insider info on the Atlantic Records address, huh? Whether you're an aspiring songwri...
How to Write Lyrics About Opera
Opera is dramatic, over the top, and deliciously theatrical. It also seems intimidating to anyone who did not grow up at the Met or in ...
How to Write Cantopop Songs
You want a Cantopop song that makes aunties cry, taxi drivers hum, and your ex regret everything. Nice goals. Cantopop is sweet grief d...
How to Write Songs About Storms
Storms are emotional cheat codes. They are loud, moody, cinematic, and everyone remembers a good thunder clap placed exactly where they...
Michael Parker, Director - A&R at Atlantic Records Contact Details
Michael Parker is a highly respected and influential figure in the music industry, serving as the Director of A&R at Atlantic Recor...
How to Write Songs About Triumph
You want a song that makes people stand up, fist pump, and feel seen. You want the moment when the drums hit and the lyric lands to fee...
Folktronica Songwriting Advice
Folktronica, a genre that emerged in the 1990s, combines the intimacy of folk music with the electronic experimentation of techno and a...
Rhythmic Contemporary Songwriting Advice
Rhythm is the secret handshake of modern music. You can have the best lyric in the universe and a melody that could make a choir cry, b...
How to Write Lyrics About Tradition vs. Change
You want a song that feels true and provocative. You want to hold an old ritual in one hand and a smartphone in the other. You want a l...