Posts by Toni Mercia
How to Write Trap Music Songs
You want a song that hits the chest and stays in the head. You want the 808 to feel like a small earthquake and the hook to be the line...
Dave Burton, Director of Touring at Brilliant Corners Artist Management
Dave Burton is a highly respected figure in the music industry, currently holding the position of Director of Touring at Brilliant Corn...
Nick Pampenella, Talent Agent at United Talent Agency
Nick Pampenella is a renowned talent agent at United Talent Agency (UTA), one of the largest and most prestigious talent agencies in th...
Hands Up Songwriting Advice
You want the crowd to actually raise their hands and mean it. You want that moment where phones go down and people remember why they ca...
How to Write Mahraganat Lyrics
You want lyrics that slap in a wedding hall, a club, and a WhatsApp group. You want lines that make people scream the chorus, clap on c...
How to Write Reductionism Lyrics
Reductionism lyrics strip the clutter so the punch lands like a truth bomb. If you have ever scrolled past a lyric and felt nothing, th...
Hardbag Songwriting Advice
You want a hardbag tune that slams the club and gets the DJ to smile while nodding like a secret co conspirator. You want a topline tha...
Downtempo Songwriting Advice
Downtempo music, also known as chillout or trip-hop, is a genre characterized by its slow tempo, calming atmosphere, and often introspe...
How to Write Jazz Pop Lyrics
You want lyrics that sound like a midnight bar with neon on the floor and a hook that gets stuck in the brain. You want words that feel...
Music Managers That Aren’t Itunes
Ever felt like your music management is stuck in the Stone Age, endlessly shuffling through playlists on iTunes, while you dream of a s...