Posts by Toni Mercia
How to Write Sufi Rock Songs
You want music that sounds like incense and amp feedback had a genius baby. Sufi rock mixes devotional intensity, ecstatic phrasing, an...
How to Write Kwela Lyrics
Kwela is a street born groove that whistles joy, mischief, and escape. It began in South African townships in the mid 1900s as a mobile...
What Types of Managers Does an Artist Have in the Music Industry
Ever wondered what types of managers an artist might have in the music industry? Picture this: you're a Gen Z or millennial musician st...
Universal Music Group Managers in NYC
New York City – the concrete jungle where dreams and beats are born, and where the high-stakes world of music management intersects wit...
How to Write Songs About Snow
You want a song that smells like cold breath and hot coffee but still slaps on repeat. You want verses that make your listener feel the...
How to Write G-Funk Songs
If you want your track to smell like lowrider leather, California sun, and pure swagger, you are in the right place. G-Funk is that slo...
How to Write Nederpop Songs
You want Dutch songs people sing in the tram, at the kroeg, and in the shower. You want lyrics that feel like a good insult or a warm h...
How to Write Urban Adult Contemporary Lyrics
You want lyrics that feel like velvet and truth at the same time. You want lines that sit in the pocket, land on the beat naturally, an...
How to Write Bubu Music Songs
You want a groove that drags a crowd into a trance and keeps them moving while you tell a story that hits like a fist of good vibes. Bu...
How to Write a Song About Childhood Memories
You want the song that smells like crayons and tastes like the corner shop candy you swore you would hide. You want lines that make peo...