Posts by Toni Mercia
How to Write Lyrics About Ruins
You want songs that smell like old libraries and taste like burned pages. You want lines that make listeners reach for a cigarette or a...
How to Write a Song About Miracles
You want a song that makes people say yes to wonder. You want listeners to feel like their chest just opened and someone handed them he...
Music Managers Other Than Itunes
Ever felt like your music library deserves a manager who “gets you” more than iTunes ever did? Welcome to the world of music management...
How to Write Lyrics About Cooking And Food
Food is the quickest route to a listener's gut and a songwriter's ego. A good food lyric can be sweet, bitter, messy, gross, sexy, nost...
How to Write Isolationism Songs
Want to write songs that make people feel seen while they binge scroll at 2 AM? Whether you mean personal isolation, quarantine era sol...
Send Music to A&R
Ever hit that nerve-wracking moment when you wonder if your sick beats, catchy hooks, and fierce lyrics could be the next big thing? Se...
Steven Scharf, President at Steven Scharf Entertainment
Who is Steven Scharf?
Steven Scharf is a highly respected figure in the entertainment industry, serving as the President of Steven Sch...
How to Write Russian Pop Lyrics
Want a Russian pop chorus that people hum on the tram and then put on repeat on TikTok? Great. You also want lyrics that sound natural ...
Al Embry, Owner & Booking Agent at Al Embry International
Al Embry is a renowned owner and booking agent at Al Embry International, a prestigious talent agency that represents some of the bigge...
How to Write Kyrgyz Folk Music Lyrics
You want lyrics that feel earned in the mountains and sticky in the city. You want words that could be hummed by an elder in a yurt and...