Posts by Toni Mercia
How to Write Lyrics About Dreams
Dreams are the last place your brain throws a party and forgets to send you the invite. They are messy, cinematic, and stubbornly nonse...
Scott Huie, President & Booking Agent at H2O Artist Agency
Scott Huie is a prominent figure in the music industry, currently serving as the President and Booking Agent at H2O Artist Agency. With...
How to Write Deconstructed Club Songs
Deconstructed club music is the art of breaking a club track into pieces and reassembling it so the result feels like a deliberate puzz...
Music Managers Duties
Ever wondered what it takes to be the ultimate sidekick for your favorite artist? Think of a music manager as the cheesy, overzealous b...
How to Write a Song About Recycling
Yes you can make recycling sound sexy. You can make it funny, heartbreaking, anthem ready, or weirdly tender. You can reach kids, activ...
Joe Arnold, Vice President, A&R at A&R Worldwide Contact Details
Joe Arnold is a renowned figure in the music industry, currently serving as the Vice President of A&R at A&R Worldwide. With a ...
Capitol Records A&R
Ever wondered how your favorite tunes make it from the dreams of bedroom producers to the billboards shining in Times Square? Buckle up...
How to Write Bikutsi Lyrics
Want to write Bikutsi lyrics that make people stomp, giggle, and sing along until their shoes fly off? Good. Bikutsi comes from the hea...
How to Write Adult Hits Songs
Adult hits is that sweet spot between familiar and fresh where your song sounds like friend who always knows the right party story. If ...
How to Write Lyrics About Tongue Twisters
Want to write lyrics that sound like a verbal roller coaster? You want lines that trip over themselves on purpose, lines that are fun t...