Posts by Toni Mercia
Yacht Rock Songwriting Advice
You want a song that smells like suntan lotion but sounds like a leather jacket at sea. Yacht Rock is soft around the edges and ruthles...
Margo Scott, EVP Business & Legal Affairs at Elektra Music Group Contact Details
Margo Scott is a highly respected figure in the music industry, currently serving as the Executive Vice President of Business and Legal...
Top Education for Music Managers
Ever dreamt of being the mastermind behind your favorite chart-topping artist, juggling contracts, negotiating killer deals, and knowin...
CEO of Atlantic Records
Ever wondered what it takes to lead one of the biggest record labels in the world while also fueling the creative spark behind chart-to...
How to Write Kuduro Lyrics
Want to write Kuduro lyrics that make people drop whatever they are holding and rage the floor? Good. We will teach you how to write li...
Max Hole, COO at Universal (London) Contact Details
Max Hole is a renowned music industry executive who currently serves as the Chief Operating Officer (COO) at Universal Music Group in L...
How to Write Songs About Allies
You want to write a song that honors someone who stands up for others. You want it to feel authentic. You want it to avoid sounding lik...
Martin Anderson, Partner at Trekky Contact Details
Martin Anderson, a partner at Trekky, is a highly influential figure in the music industry. As a musician, getting in touch with him ca...
David Joseph, CEO at Universal (London) Contact Details
David Joseph is the CEO of Universal Music Group (UMG) in London, one of the largest and most successful music companies in the world. ...
How to Write Lyrics About Building
Want to write lyrics that nail it when you sing about building stuff? Whether you mean a house, a band, a career, a friendship, or a wa...