Posts by Toni Mercia
How to Write Lyrics About Renewable Energy
You want a song that makes people care about turbines without putting them to sleep. You want lines that are witty, angry, hopeful, sex...
How to Write a Song About Social Impact
You want a song that does two things at once. It must slap as an earworm and also wake somebody up enough to sign something or pick up ...
How to Write Russian Folk Music Songs
You want a song that smells like birch smoke and bad decisions, and somehow still gets Grandma to cry and TikTok to duet. Russian folk ...
Iconic Music Managers
Picture this: You're at the heart of the coolest music festival of the year, the bass is thumping, the crowd's going wild, and behind t...
Music Managers in Nashville Tennessee
Picture this: you’re strumming your guitar in a dimly lit Nashville bar, dreaming about cracking the big time, when suddenly, BAM!, a s...
How to Write a Song About Nature And Wilderness
You want a song that smells like pine and sounds like dirt under boots. You want lyrics that feel lived in and melodies that ride like ...
How to Write a Song About Online Dating
You want a song that captures swipes, ghosting, DMs, and all the tiny humiliations and joys of courting through a glowing rectangle. On...
How to Write a Song About Talent Shows
You want a song that smells like live lights and feels like the last five seconds of a judge saying yes or no. Talent shows are emotion...
How to Write Madchester Lyrics
You want lyrics that smell like sweaty club walls and taste like ecstasy and citrus. You want lines that make people nod slow while the...
World Music Managers
Picture this: you’re strutting down a neon-lit street in a bustling city, earbuds blasting the latest bops, when suddenly you realize t...