Posts by Toni Mercia
Zouglou Songwriting Advice
You want a Zouglou song that makes the crowd clap, laugh, and sing along like it is their birthright. You want lyrics that speak to dai...
Michael Lembo, President at Funzalo Contact Details
Michael Lembo is a renowned figure in the music industry, currently serving as the President at Funzalo, a leading music technology com...
Jordan Schur, President at Suretone Records Contact Details
Jordan Schur is a renowned music industry executive who serves as the President of Suretone Records, a record label founded in 2006. Wi...
How to Write Pop Songs
You want a song that sticks on first listen. You want a hook that feels obvious the second it appears. You want verses that move like s...
Sync Licensing: From Metadata to Briefs Walkthrough
Sync licensing is where your music either gets paid like a boss or sits in a playlist that nobody ever listens to. If you want placemen...
How to Write Songs About Happiness
You want a happiness song that does not sound like a motivational poster read by a robot. You want a track that makes people smile in t...
Waduda Paradiso, Director A&R at New Earth Contact Details
Waduda Paradiso is a renowned figure in the music industry, currently serving as the Director of A&R at New Earth. With years of ex...
How to Write Nu Skool Breaks Lyrics
You want lyrics that hit like a bass drop but with brains and bite. Nu Skool Breaks is that gritty cousin of breakbeat that wears a lea...
Blake Woods, Director of Ford Models Chicago Mens New Faces at Ford Models, Inc. Contact Details
As a musician, getting in touch with industry professionals like Blake Woods, Director of Ford Models Chicago Men's New Faces at Ford M...
Canzone Songwriting Advice
Welcome to the canzone lab. If you are picturing someone with a beret scribbling sonnets beside a Vespa you are not wrong. The canzone ...