Posts by Toni Mercia
Most Succesful Music Managers 2023
Ever wondered how a mastermind spins the music world into a frenzy, turning indie bands into global sensations, orchestrating viral soc...
Alan Grunblatt, President at E1 (NY) Contact Details
Alan Grunblatt is a highly respected figure in the music industry, serving as the President at E1 (NY), a leading independent music com...
How to Write Songs About Ignorance
Ignorance is a juicy topic. It is messy, human, and full of contradiction. Everyone has been blissfully unaware, intentionally tuned ou...
How to Write Lyrics About Conducting
Yes you can write a song about a person waving a stick and make it feel like a life changing moment. Conducting is cinematic, weirdly s...
Sharon Osbourne, President at Divine Contact Details
Who is Sharon Osbourne?
Sharon Osbourne is a British-American television personality, author, and music manager. She is the wife of hea...
How to Write Afrobeat Songs
You want rhythm that smiles and a hook that makes strangers become a choir. You want verses that feel like a sunny street. You want mel...
Monte Lipman, Co-President at Universal / Republic Contact Details
Who is Monte Lipman?
Monte Lipman is a renowned music industry executive who currently serves as the Co-President of Universal Music Gr...
How to Write a Song About Critical Thinking
You want truth that hits like a hook. You want lyrics that make listeners question, laugh, and remember. You want melodies that carry i...
Mike Smith, MD at Sony Music UK Contact Details
Mike Smith is a highly respected and influential figure in the music industry, currently serving as the Managing Director of Sony Music...
Balkan States Songwriting Advice
This is not a dusty folk lecture. This is a riotous manual for songwriters who grew up with weird time signatures in their bones, who c...