Posts by Toni Mercia
How to Write Soul Blues Songs
You want a song that makes people feel weathered and hopeful at the same time. You want a lyric that sits like a cigarette on the tongu...
How to Write Hyperpop Songs
Hyperpop is pop turned up to eleven with glitter and a chainsaw. It is maximalist melody, awkward tenderness, and production choices th...
How to Write Country Rock Lyrics
You want lyrics that feel like a fist pump and a memory at the same time. Country rock lives where dusty backroad honesty meets the big...
How to Write Breakbeat Songs
Breakbeat music is a genre that originated in the 1990s, characterized by its fast-paced rhythm, heavy basslines, and often, complex dr...
How to Write Lyrics About Vulnerability
You want to write a song where someone hears you and thinks I get you. You want lines that feel like a secret told in the kitchen at th...
How to Write a Song About Losing A Competition
You lost. It sucks. Now write about it so the audience cries or nods hard enough to buy your next single. Losing a competition gives yo...
Canadian Country Music Tour Managers
Ever wondered who’s the unsung hero behind your favorite Canadian country music tours? Picture a blend of logistical wizardry, contagio...
How to Make Lyrics
You want lyrics that make people screenshot the chorus and tag three friends in the comments. You want lines that feel honest, weird, a...
How to Write Lyrics About Fitness And Exercise
You want a fitness song that makes people move and feel like a legend while they sweat. You want lines that pump energy into a stubborn...
Kaitlyn Schoeffel, Talent Manager at Hoffman Entertainment
Kaitlyn Schoeffel is a Talent Manager at Hoffman Entertainment, a reputable talent agency that represents a diverse range of artists, m...