Posts by Toni Mercia
No Marketing Floor Or Spend Plan - Traps & Scams Every Musician Must Avoid
If your release plan is "pray and post" you are basically launching rockets with toilet paper wings. The music business rewards consist...
Mikael Wadström, Senior A&R Manager at Universal Music Group Contact Details
Mikael Wadström is a highly respected Senior A&R Manager at Universal Music Group, one of the largest and most influential music co...
Jack Paar, Executive Producer at BusyBoy Productions
Jack Paar is a renowned Executive Producer at BusyBoy Productions, a leading production company in the music industry. As an industry e...
How to Write Mongolian Folk Music Songs
You want a song that smells like steppe wind and looks like a horse running straight into your chest. You want melodies that feel ancie...
How to Write Funk Fusion Genres Lyrics
You want lyrics that sit in the pocket and skip your spine. You want words that sync with a drummer who thinks math is flirtation. Funk...
How to Write Mainstream Jazz Songs
Want to write jazz songs that sound like they belong in a smoky club yet land on playlists and in playlists of people who pretend to un...
Ed Lovell Grace, Principal & Founder at Wayward Goose Entertainment
Ed Lovell Grace is the Principal and Founder of Wayward Goose Entertainment, a renowned entertainment company that specializes in talen...
Marathon Music Works Production Managers
Ever wondered how the magic behind your favorite marathon music productions comes together like a perfectly synced beat? Welcome to the...
How to Write a Song About Activism
You want people to feel something and then do something. Not just nod and go back to scrolling. You want a song that grabs a sign, mak...
How to Write Europop Songs
You want a Europop song that makes a crowd shout the chorus on the second listen. You want synths that sparkle like a sunroof on a conv...