Posts by Toni Mercia
How to Write Lowercase Songs
Lowercase songs are tiny acts of emotional sabotage. They sneak up on a listener like someone quietly stealing your hoodie from the bac...
Omer Pardillo-Cid, Vice President Entment at Eventus Contact Details
As a musician, getting in touch with industry professionals like Omer Pardillo-Cid, Vice President Entment at Eventus, can be a game-ch...
How to Write Hong Kong Hip Hop Lyrics
You want lyrics that hit the spine and make the crowd shout your name. You want lines that sound natural in Cantonese and English and s...
Verbal Side Letters Never Executed - Traps & Scams Every Musician Must Avoid
One minute they promise you a placement, the next minute they remember you as another person they once knew. You get a glossy text that...
Kuthu Songwriting Advice
If you want a Kuthu song that makes people lose their minds on the dance floor, you are in the right place. Kuthu is not subtle. Kuthu ...
Michael McQuary, CEO at Brash Music Contact Details
Michael McQuary is the CEO of Brash Music, a renowned music industry executive with a wealth of experience in the music business. As th...
TikTok for Songwriters: Hook Testing & Micro Storytelling
Listen up. TikTok is not a nice to have anymore. It is auditioning your song every time someone scrolls. If your hook fails in the firs...
Zara Tso, A&R Executive at Universal Music Group Contact Details
Zara Tso is a renowned A&R Executive at Universal Music Group, one of the largest and most influential music companies in the world...
Andrew Landau, Music Manager at Landau Music, Inc
Andrew Landau is a renowned music manager at Landau Music, Inc., a leading music management company that represents a diverse range of ...
Mike Borchetta, President at Lofton Creek Contact Details
Mike Borchetta is a renowned music industry executive who currently serves as the President at Lofton Creek Records, a Nashville-based ...